WAA Webcast Series: May 19th - What online marketers can teach offline marketers (and vice versa)

Tuesday, May 19, 2009
12:00 PM EDT/ 9:00 am PDT
Register: online with the Webcast Group

Brought to you by our Corporate sponsor Unica!

As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other?

Tune into the WAA's webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).

  

From this presentation you will gain:

• Three unique perspectives on how to get multichannel analytics right
• How to Dodge the hype and identify practical starting points for increasing revenues
• Learn how online and offline marketers can help each other succeed

WAA Welcomes Seven Newly Elected Directors to the Board!

We are pleased to announce the newly elected directors for 2009-2010. The following candidates were elected by the WAA membership to serve for a two-year term beginning at the Member Meeting in San Jose, California on Monday, May 4, 2009:

Consultants Anil Batra, Ascentium Stéphane Hamel, Immeria

Practitioners Ed Wu, Dell Peter Sanborn, Microsoft Rachel Scotto, Sony Pictures

Vendors Matthew Langie, Omniture Alex Yoder, WebTrends

The 2009 Board of Directors Nominees Are Up! And the Nominees Are...

A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill the expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.

Take time to learn about the candidates by reviewing the Candidate Profiles posted on the member pages.

• Consulting Nominees
• Practitioner Nominees
• Vendor Nominees

The election will be conducted via electronic ballot beginning Friday, March 27 and will be open through April 10, 2009. All members in good standing will be sent a link to the ballot via email on March 27.

Election Process
Director Position Description

WAA Announces Peer Reviewed Journals for Members!

In order to bridge the gap between industry research and the research conducted within the academic communities, the WAA Research Committee has secured access to online journals that may be of interest to many of our members.  Subscriptions have been obtained to:

• Journal of Advertising
• Journal of Advertising Research
• Journal of Marketing
• Journal of Marketing Research

5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing- Your Questions Answered!

On December 4, 2008 the WAA presented the Unica sponsored webcast: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing. The full presentation of this webcast is available here, but you must register or login to view. This was an extremely informative session that drew many questions from the audience - and now here are the answers from our expert panel!

The Web Analytics Association Endorses Eric Peterson's Open Letter

Yesterday, Eric Peterson posted an open letter to President-Elect Obama.

The Web Analytics Association believes that the use of first party persistent cookies will significantly improve the ability of the Federal government departments and Agencies to deliver enhanced service to American citizens. We further believe the improved service via persistent cookies need not compromise the respect and concerns for the privacy of web site users. To this end, we encourage the development of clear policies governing use of cookies and management of data collected by web sites. For these reasons, the WAA strongly supports Mr. Peterson’s remarks and encourages that they be seriously considered by the new Administration.

Message from the Chairman

As an independent, non-profit organization, the WAA is sometimes asked for its position on relevant topics in the web analytics industry. Privacy is important to all of us as a misunderstanding of our tracking technologies can lead to distrust. Therefore, I wanted to share a recent question about page tagging and web beacons being mistaken for spyware as well as the WAA's official response.

Good SEO, good branding, good source for leads!

The Web Analytics Association is very pleased to launch yet another contest! But this time we decided to use some social media instead of data crunching techniques. Since we are getting started with the Web Analytics YouTube Channel, we would like to populate it with the most valuable resource in the industry: your view of what is Web Analytics.

New Standards Definition Doc

Over the last year, the Standards Committee have been hard at work. We took the definitions document from last year, and have totally revamped the definitions based on your feedback. We've added a few new definitions, but one of the things we're most excited about is our new "Ask Your Vendor" questions, where we've highlighted places where different vendors do calculations in different ways.

The Web Analytics Association toolbar

I am very pleased to announce the newest effort of the WAA Marketing Committee: the Web Analytics Association toolbar> (powered by Conduit), an innovative and effective way to keep our members updated about our website and activities.