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Web Analytics Association
401 Edgewater Place
Suite 600
Wakefield MA 01880 USA
Phone +1-781-876-8933
Toll Free +1-800-349-1070
Fax +1-781-224-1239
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We are very proud to announce a partnership between the Web Analytics Association and Save the Children (STC). This project stems from two independent proposals developed at roughly the same time (early 2009), "Web Analytics Without Borders" by WAA volunteers, and "Nonprofit Web Capacity Roadmap and Production Process" by STC. The goal of the project: to reach 74 million children by 2012.
The WAA is interested in helping NGOs as a way to share our pool of knowledge and give back to society. Once this model has proven successful, the WAA have plans to help other NGOs. Involvement from the non-profit organization is crucial. Save the Children was selected as a first project because of the expressed interest, willingness to give access to their data and provide the necessary resources while being comfortable with the fact this constitute a first attempt at this collaboration model. Once proven, the scenario should be replicable with other organizations.
Through this partnership, WAA members will be able to gain experience transforming an organization into a data-driven culture. In non-profits like Save the Children, the benefits of adaptable, test-driven teams and analytics-led decision making are appealing. Despite the appeal, tight times demand focus on contributing to the mission, so resources go to the field in order to meet our goal of reaching 74 million children by 2012. At the same time, we cannot ignore capacity building and the benefits of a data-driven culture.
Save the Children's Web Team will provide access to Google Analytics, Webtrends, and optionally other platforms like Adwords. Save the Children will also share team goals, processes, scope, and objectives, allowing WAA members to become part of our team. Together, using the Web Analytics Maturity Model as a roadmap, we will evaluate our current situation, determine appropriate strategies for increasing capacity and results, and together build a mature analytics program that drives insights and action organization-wide.
Our vision is that every analyst participating in the Web Analytics Without Borders program becomes part of Save the Children's web team, helps develop a data-driven culture from scratch, increase and uses their experience to enable positive and sustainable change in thousands of childrens' lives.
This program is lead by Stéphane Hamel (WAA Director), Daniel Waisberg (Co-Chair of Marketing), and Kris Groulx (Marketing volunteer) on the WAA side. Adam Laughlin is coordinating our efforts on the Save The Children side. Come join us in this journey to improve the lives of millions of children around the world! The program will kickoff on January 2010. Email waa.membership [at] webanalyticsassociation [dot] org to join us or leave a comment on this post.
The WAA conducted its Annual Member Meeting on Thursday, October 29, 2009. As part of that meeting, a panel of board members representing key constituencies within the Web Analytics community shared their perspectives of where the industry is headed – and what it means to WAA and its members.
The panelists were:
- Matthew Langie, Omniture
- Dennis Mortensen, Yahoo!
- Peter Sanborn, Microsoft
- Alex Yoder, WebTrends
It was a candid, thoughtful, and provocative discussion that has generated a lot of comment and buzz. Some ideas expressed:
- Web analytics is an enabling technology that has allowed marketers, business analysts and ICT professionals to make more informed decisions related to both the business and marketing.
- This industry is at the core of change towards better understanding and improving customer satisfaction.
- ...more...
We encourage you to listen in to the discussion and share your thoughts and reactions with us.
I, like probably all of you, was caught totally by surprise by the news this morning that Adobe has bought Omniture. My reactions ranged from "WOW!", to "Wow!", to "wow" and pretty soon the emails started arriving from friends in the web analytics industry around the world and my colleagues on the WAA Board nearly all expressing the same level of surprise and incredulity. I think June Dershewitz (a fellow WAA Board member) has so far said it best: "This is the news of the year." I've been thinking about this for a while now, and as the day closes, here are my thoughts about this news:
- First and foremost, huge congratulations to Josh James and the entire team at Omniture. They've been working hard at building the company and clearly been executing flawlessly for some time. The valuation of the acquisition drives home the point that they've built significant value (I'm sure Adobe had the best of the many idle minds at Wall St. working on this), which is no small feat and is certainly an accomplishment to take pride in.
- Seeing our industry in the front page of the Wall Street Journal business section, USA Today, Yahoo News, etc. is a huge validation of the importance, scope and role for web analytics. It's also mainstream recognition that web analytics is moving up the food chain in the corporate world, and a shot across the bow that you'll need to take this function seriously if you want to remain a top performing organization.
- I said at one of the eMetrics events that we are still really in the infancy stage of this industry, and I still believe this to be the case. But events like these underscore both how wide open the future of web analytics is, and yet how it is still somewhat of a "cottage" industry. We've seen a lot of consolidation in the past few years, yet this sector is still much smaller than even the CRM industry! There is still so much room for innovation and growth.
I'll close by saying that we - the WAA - look forward to Omniture's continued involvement with the Association as our field expands, matures and gains the recognition it well deserves. Alex Langshur
President, WAA Board of Directors
Dear WAA Members and Friends:
A few days ago we discovered an unusual and unexpected issue with the WAA site and it requires us to suspend the Web Analytics Championship until it's resolved.
When a user requests a new password, their email is passed through the URL and, therefore, it appears on content reports on web analytics (WA) tools. As soon as this issue was brought to our attention we closed access to the WA tools, determined the scope of the data access, and immediately started working on a solution to solve the issue. We treat member privacy very seriously, and because the email address could be linked to a visitor session we wanted to pro-actively inform the community of what happened. This message therefore, is for information, and no action is necessary on your part.
Unfortunately, will have to postpone the Championship for a few weeks until the issue is fully resolved.
We deeply regret any inconvenience caused to our members and participants in the Championship. We want you to know that we are taking all measures so that this never happens again.
Please contact the or call + 1 (800) 349-1010 with any questions.
Thank you.
Alex Langshur
President, WAA
Brought to you by our Corporate sponsor Unica!
As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other?
Tune into the WAA's webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).
  
From this presentation you will gain:
- Three unique perspectives on how to get multichannel analytics right
- How to Dodge the hype and identify practical starting points for increasing revenues
- Learn how online and offline marketers can help each other succeed
We are pleased to announce the newly elected directors for 2009-2010. The following candidates were elected by the WAA membership to serve for a two-year term beginning at the Member Meeting in San Jose, California on Monday, May 4, 2009:
Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria
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Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures
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Vendors
Matthew Langie, Omniture
Alex Yoder, WebTrends
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A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill the expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.
Take time to learn about the candidates by reviewing the Candidate Profiles posted on the member pages.
The election will be conducted via electronic ballot beginning Friday, March 27 and will be open through April 10, 2009. All members in good standing will be sent a link to the ballot via email on March 27.
Election Process
Director Position Description
In order to bridge the gap between industry research and the research conducted within the academic communities, the WAA Research Committee has secured access to online journals that may be of interest to many of our members. Subscriptions have been obtained to:
Continue reading "WAA Announces Peer Reviewed Journals for Members!" »
On December 4, 2008 the WAA presented the Unica sponsored webcast: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing. The full presentation of this webcast is available here, but you must register or login to view. This was an extremely informative session that drew many questions from the audience - and now here are the answers from our expert panel!
Continue reading "5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing- Your Questions Answered!" »
Yesterday, Eric Peterson posted an open letter to President-Elect Obama.
The Web Analytics Association believes that the use of first party persistent cookies will significantly improve the ability of the Federal government departments and Agencies to deliver enhanced service to American citizens. We further believe the improved service via persistent cookies need not compromise the respect and concerns for the privacy of web site users. To this end, we encourage the development of clear policies governing use of cookies and management of data collected by web sites. For these reasons, the WAA strongly supports Mr. Peterson’s remarks and encourages that they be seriously considered by the new Administration.
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