Are you a new analyst looking for a way into the digital analytics industry? An analyst looking for advice on how to grow in your role or be promoted? Looking for a new opportunity?

For the past year, the WAA Membership Committee has been working on an initiative to provide WAA members with information regarding careers in the digital measurement industry.

We are pleased to announce two new resources available for WAA members, to help you understand the opportunities in the industry.

1. Compiled from the insight of a representative sample of industry perspectives (client, vendor, agency and consulting side), the WAA’s Career Guide for Digital Analysts (members only link) is an overview of careers in the digital measurement industry, including:
   • The types of companies analysts can work for;
   • Typical hierarchy and responsibilities for each role;
   • Educational and skill set requirements, including the importance of emerging skill sets; and
   • Advice for those looking to break into the field, be promoted or find a new opportunity.
2. A panel-based session at eMetrics New York (Friday 10/21 at 2.05PM) where client, agency and consulting side practitioners come together to provide an overview of a career in their type of organisation, and discuss their advice for a successful career in digital analytics.

At the same time, we are kicking off an initiative to encourage careers in digital analytics. As many of us know, the digital measurement is industry suffering a shortage of talent in the industry. This program is aimed to provide information and encouragement to people to consider a career in digital measurement.

Interested in learning more or getting involved? Please contact the Membership Committee.

Download the WAA Career Guide for Digital Analysts (members only link)