The Web Analytics Association (WAA) congratulates the Unica team on the acquisition by IBM. As they did when they acquired Coremetrics, IBM’s desire to acquire Unica reflects on Unica’s accomplishments in web analytics and building a very successful company. Unica, like Coremetrics, is a tremendous supporter of the industry as a WAA corporate member and sponsor.

Web analytics is becoming more and more mainstream in the corporate world as is evidenced by a leading company’s acquisitions of two outstanding organizations – Unica and Coremetrics. More and more leading technology companies like IBM are recognizing the important role that web analytics plays in the success of an organization.

IBM has now acquired three web analytics companies since October 2009 – SPSS Inc., Coremetrics and Unica which further strengthen IBM’s business analytics and optimization.

The WAA looks forward to Unica’s and IBM’s continued involvement with the Association and support of the web analytics industry.

Peter Sanborn
President
Web Analytics Association