The Web Analytics Association (WAA) congratulates the entire team at Coremetrics on the acquisition by IBM. The commitment shown by IBM reflects Coremetrics’ accomplishments in marketing optimization and building a very successful company. Coremetrics is a tremendous supporter of the industry as a WAA corporate member and sponsor.

Another acquisition of a web analytics company by a leading technology company further emphasizes the importance, scope and role for web analytics. It is another step and mainstream recognition for web analytics in the corporate world.

For IBM, the acquisition further demonstrates its recognition of web analytics’ important role as it closely follows its October 2009 acquisition of SPSS Inc. The acquisition of the outstanding Coremetrics organization further strengthens IBM’s business analytics and optimization.

The WAA looks forward to Coremetrics’ and IBM’s continued involvement with the Association and support of the web analytics industry.

Mike Levin
Executive Director
Web Analytics Association

Press Release on Coremetrics
Press Release on IBM
Commentary on the acquisition by Stéphane Hamel, immeria.net
Commentary on the acquisition by Marketing Pilgrim
Commentary on the acquisition by Mike Moran, Biznology