The WAA conducted its Annual Member Meeting on Thursday, October 29, 2009. As part of that meeting, a panel of board members representing key constituencies within the Web Analytics community shared their perspectives of where the industry is headed – and what it means to WAA and its members.

The panelists were:

• Matthew Langie, Omniture
• Dennis Mortensen, Yahoo!
• Peter Sanborn, Microsoft
• Alex Yoder, WebTrends

It was a candid, thoughtful, and provocative discussion that has generated a lot of comment and buzz. Some ideas expressed:

• Web analytics is an enabling technology that has allowed marketers, business analysts and ICT professionals to make more informed decisions related to both the business and marketing.
• This industry is at the core of change towards better understanding and improving customer satisfaction.
• ...more...

We encourage you to listen in to the discussion and share your thoughts and reactions with us.