Tuesday, May 19, 2009
12:00 PM EDT/ 9:00 am PDT
Register: online with the Webcast Group

Brought to you by our Corporate sponsor Unica!

As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other?

Tune into the WAA's webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).

  

From this presentation you will gain:

• Three unique perspectives on how to get multichannel analytics right
• How to Dodge the hype and identify practical starting points for increasing revenues
• Learn how online and offline marketers can help each other succeed