WAA Announces Peer Reviewed Journals for Members!
POSTED BY: Web AnalyticsPOSTED ON: Jan 16, 2009 7:22:33 AM
In order to bridge the gap between industry research and the research conducted within the academic communities, the WAA Research Committee has secured access to online journals that may be of interest to many of our members. Subscriptions have been obtained to:
WAA members who are interested in reading an article in the current issue or archived issues of any of these journals should contact to request a PDF of the specific article.
A project team on the Research Committee is reviewing and summarizing selected articles in order to inform WAA members of the latest research. Members of the WAA who are interested in learning more about the academic research available and writing a review should contact for information.
Interested in reading our first round of reviews?
- Measuring the Value of Electronic Word of Mouth and It’s Impact in Consumer Communities
- Culturally Customizing Websites for U.S. Hispanic Online Consumers
- The Impact of SMS Advertising on Members of a Virtual Community
All reviewed articles will be available in the articles section of the WAA website, in the Peer Reviewed Journals category.
Keywords: journal project library advertising research marketing waa members analytics
Really good magazines around Marketing!
Posted by: Web Analytics Europa | February 25, 2009 at 03:23 AM