I am very pleased to announce the newest effort of the WAA Marketing Committee: the Web Analytics Association toolbar> (powered by Conduit), an innovative and effective way to keep our members updated about our website and activities.

The WAA toolbar provides several useful tools. IMHO, the most helpful features are:

1. Privacy option: I can clear browse cache, history and cookies from the toolbar. For me, this is very useful because I am frequently looking at different combinations of multivariate tests at my clients' websites or my competitors' and it is very useful to repeatedly clean cookies so that I can look at several different combinations (as far as I know, all split testing platforms use cookies in order to serve the same variation to each visitor in different sessions);
2. Web Analytics search: I can use the customized Web Analytics search directly from my toolbar;
3. WAA website RSS: I can be up-to-date regarding new articles and Press Releases published in the WAA website;
4. WAA website links: I can find the most relevant links in the WAA website without having to search in the website (and a link to the eMetrics site, the WAA official summit, a place worth taking a look every now and then);
5. Accessories: I can add calculator, weather, and notepad to my toolbar, which is sometimes very handy (how many times a day you have to copy a JavaScript tag from one site to another and you have to open notepad?)

Something that is important to all of us, Web Analysts, is privacy. I quote their Privacy Policy: "you are not able to use your toolbar to detect URLs visited by toolbar users." The toolbar will not be collecting our data!

Take a minute to download the toolbar and you will see how handy it can be. And please let us have your feedback so that I can improve the toolbar.

P.S. Thanks to conduit for helping with the toolbar creation and design.