Our very distinguished judges (Avinash Kaushik, Neil Mason, June Dershewitz) came to a verdict... They evaluated all the entries submitted and got to the Top 5 analyzes. And the big winner is....... ClickThinking!

Here are highlights for their choice:

• The most engaging and creative report in the championship. Tough to make Web Analytics cool, the team at ClickThinking managed that.
• Great framing of the problem (with the business objectives), clear original plan of analysis (including using multiple data sources), and adapted to adversity (missing data sources).
• Focused on solving the critical few important problems of the site.
• Confronted tough problems head on with data: Eliminate a sub optimal platform that’s dragging the site down (Tendenci), not solving for international audiences (Asia!), WAA completely missing the boat on key Web Analytics Ecosystem issues (Education, Forums, etc).
• Clear connection between recommendations made and the data reviewed.
• Bonus points for conveying complex recommendation in lay terms (any Marketer would "get" it).
• Bonus points also for not getting mired in technical recommendations and reviews.

The Top 5 analysis chosen were:

1. ClickThinking
2. Predicta
3. Jaume Clotet
4. User Intelligence
5. TargetBase

We will be in touch with the winners and, if they agree, we will upload their submissions so that the industry can benefit from their pieces of art!

P.S. One of our judges, Avinash, was so impressed with the entries that he wanted to add a last minute prize - a signed copy of his book - Web Analytics: An Hour a Day.

Comments

[Ann P.]

I hope you will upload the submissions.

[Web Watcher]

How many participants were there at this years competition?

I'm interested to see the submissions to get an indication of the level required to win.

[Daniel Waisberg]

You can find our press release at http://tinyurl.com/675uoz and the submissions can be accessed at http://www.webanalyticsassociation.org/wachampionship/2008winners/

Hope it helps.
Daniel Waisberg

[SEO South Africa]

We would love to see their submissions so that we can learn from the best.

[SEO South Africa]

Sorry for posting again but I did not see that the submissions had been posted below Comments

[Daniel Waisberg]

Hi SEO South Africa,

You can find all the submissions at http://www.webanalyticsassociation.org/wachampionship/2008winners/

Please keep in mind that this a WAA member area, so you need to be signed in...

Thanks for your interest.

[webdesign]

congratulations ClickThinking! Great job! And please upload the submissions.