The WAA has published its Knowledge Required for Certification document. It's available online or as a downloadable PDF document. [Certification Overview]

Thanks for your interest in the Knowledge Required for Certification by the Web Analytics Association (WAA). This document contains a detailed overview of the knowledge required to pass the Web Analytics Association certification test.

As such, this document is also a detailed overview of the educational material provided in the four online courses making up the Award of Achievement in Web Analytics offered by the WAA and University of British Columbia Continuing Studies (UBC).

Taking these four courses is not required to sit for the certification test.

However, the knowledge contained in these four courses will be required to pass the test. We expect many web analytics professionals should be able to pass the certification test without taking the courses.

Potential applicants for the Web Analytics Association Certification Test should review this document and decide if they possess all of the knowledge required to pass the test. If further education is needed, the four WAA/UBC courses provide all the information required to pass the test.

This document generally follows the format of WAA/UBC Courses 2 – 4:

   
• Course 2: Web Analytics for Site Optimization
   
• Course 3: Measuring Marketing Campaigns Online
   
• Course 4: Creating and Managing the Analytical Business Culture

Each course is made up of a number of modules. In this document, for each course module there is an overview and a list of objectives and outcomes – what you should know and be able to do if you understand the material. Course 1 is an introductory course providing an “integrated view” of these same topics.

Thanks again for your interest in the WAA certification.

Raquel Collins
Jim Novo
Co-Chairs, Education Committee
Web Analytics Association

Comments

[Jim Novo]

The WAA Education Committee has been working hard on a Certification program for web analysts.

The first phase of the project was to put together a "Knowledge Required for Certification" document so that potential Certification candidates could review what they need to know and be able to do to pass the test.

This doc was put together through the efforts of over 60 WAA member volunteers and we'd like to thank all of them for their support.

Feel free, whether you are a WAA member or not, to leave us comments on this work. We'll be closing comments on June 30, 2008.

[Bobby Hewitt]

I am currently taking the UBC course, is there any more information available about the Web Analytics Association certification test? What is the cost to take the test? Is the test online? If not where will the tests be held and on what dates?

[Jim Novo]

Hi Bobby,

An overview of the Certification Test process can be found here:

http://www.webanalyticsassociation.org/education/certification/

As far as costs, format, and dates, we have not made it that far yet!