Are you or do you know somebody connected to the IAB?
The WAA needs a panelist!

          Measurement Panel – Website, Advertising and Audience
          May 4, San Francisco
               4:30-5:00 - WAA introduction and overview
               5:00-6:00 - Panel Discussion: Web Analytics & Online Audience Measurement
               6:00-7:30 - Raucous Caucus Networking Event and Reception

In conjunction with the eMetrics Marketing Optimization Summit,
the Web Analytics Association is hosting a panel on the differences
between the metrics used by advertisers and the metrics used by
web jockeys. I, of course, know all about the web side and was
looking for somebody who might be willing to represent the IAB
in San Fran, the same way we did this a few weeks ago in Toronto.

Here's the description:

    WAA Measurement Panel – Website, Advertising and Audience
    Confused about the number of customers visiting your website? Are the
    metrics reported by your web analytics tool different from the metrics
    reported by your online media, or by audience measurement organizations?
    The WAA invites eMetrics Marketing Optimization Summit attendees and
    the local San Francisco business community of web marketers, publishers
    and agencies to attend this community meeting. A panel of experts will
    discuss the value of the metrics, methods and tools used by web analytics
    practitioners, online advertising media and audience measurement organizations.
    Find out how-to use these metrics and tools to better understand your customers,
    your website’s competitive standing and overall website value.

If you know an expert - or are one - please get in touch!