"Oh Wow! Avinash (or Eric or Jason or Justin) said it! It must be true."

I hear that too often. The other phrase I hear too often goes like this, "Just get a copy of Web Analytics Demystified or Web Analytics: An Hour a Day --  that will answer all your questions."

Now, I am not trying to take away from the sales of those books (they're great books, and I've read them.  Put them on your holiday list. ) And I'm not trying to diminish the stature of those web analysts (because they are great analysts!) so much as increase your stature.  You see, I'm just worried that our little space will become too much like the SEO space, where you have to be an SEO Rock Star to "matter."  (I guess, matter to whom is the issue.)

So this is just the littlest post in the world, and my only goal is to say, "Those analysts are great, but you are too. Go forth and conquer, and stop worrying about what Avinash Kaushik (or Eric Peterson, or for that matter, Robbin Steif) thinks. All that matters is that you get great results, your company makes more money, and you get a promotion."

I have been waiting for a long time to have my say on this issue and am really delighted that we have the WAA Member's blog -- just the perfect forum for me to rant about this topic....

Robbin Steif
LunaMetrics

Comments

[Marshall Sponder]

I really enjoyed this post Robbin - it's like a breath of fresh air.

[Phillipuk]

Robbin, you make a great point. I've been a web analyst since the 90's, when NetGenesis was the big thing, but I'm no rock star.

I think the rock stars deserve tremendous credit for bringing web analytics out of the "dungeon laboratories," and into the daylight, and for evangelizing for the art.

But to your point, the rock stars shouldn't have the final word. One of the biggest things I've learned over the years, is that web analytics do not take place in a vacuum. The more people who put their eyes on, and minds into an analysis, the richer it becomes. Before you know it, you have new rock stars popping up in web and multi-channel organizations, all over the world.

[benry]

Hear, hear!