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Web Analytics Association
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WAA Webcast Series: May 19th - What online marketers can teach offline marketers (and vice versa)

POSTED BY: Web Manager
POSTED ON: May 7, 2009 10:34:28 AM
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WAA Webcast SeriesTuesday, May 19, 2009
12:00 PM EDT/ 9:00 am PDT
Register: online with the Webcast Group

Brought to you by our Corporate sponsor Unica!

As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other?

Tune into the WAA's webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).

Kevin Hillstrom Jim Novo Akin Arikan

From this presentation you will gain:

  • Three unique perspectives on how to get multichannel analytics right
  • How to Dodge the hype and identify practical starting points for increasing revenues
  • Learn how online and offline marketers can help each other succeed

WAA Welcomes Seven Newly Elected Directors to the Board!

POSTED BY: Web Manager
POSTED ON: Apr 15, 2009 5:59:12 PM
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We are pleased to announce the newly elected directors for 2009-2010. The following candidates were elected by the WAA membership to serve for a two-year term beginning at the Member Meeting in San Jose, California on Monday, May 4, 2009:

Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria

Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures

Vendors
Matthew Langie, Omniture
Alex Yoder, WebTrends

The 2009 Board of Directors Nominees Are Up! And the Nominees Are...

POSTED BY: Web Manager
POSTED ON: Mar 24, 2009 12:30:50 PM
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A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill the expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.

Take time to learn about the candidates by reviewing the Candidate Profiles posted on the member pages.

The election will be conducted via electronic ballot beginning Friday, March 27 and will be open through April 10, 2009. All members in good standing will be sent a link to the ballot via email on March 27.

Election Process
Director Position Description

A chart is worth a Terabyte of data!

POSTED BY: Daniel Waisberg
POSTED ON: Feb 4, 2009 1:12:42 PM
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I have always heard people saying that a picture is worth a thousand words; but who care about words? As I once saw in a Hitwise sticker: "Data is the new black". For us, web analysts, a chart can be a life saving experience, it can divide the line between success and failure, it can make our lives happier :-)

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WAA Announces Peer Reviewed Journals for Members!

POSTED BY: Web Analytics
POSTED ON: Jan 16, 2009 7:22:33 AM
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In order to bridge the gap between industry research and the research conducted within the academic communities, the WAA Research Committee has secured access to online journals that may be of interest to many of our members.  Subscriptions have been obtained to:

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