Tuesday, May 19, 2009
12:00 PM EDT/ 9:00 am PDT
Register: online with the Webcast Group

Brought to you by our Corporate sponsor Unica!

As a web analyst you face a chaotic multichannel world that includes your website(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other?

Tune into the WAA's webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).

  

From this presentation you will gain:

• Three unique perspectives on how to get multichannel analytics right
• How to Dodge the hype and identify practical starting points for increasing revenues
• Learn how online and offline marketers can help each other succeed

We are pleased to announce the newly elected directors for 2009-2010. The following candidates were elected by the WAA membership to serve for a two-year term beginning at the Member Meeting in San Jose, California on Monday, May 4, 2009:

Consultants Anil Batra, Ascentium Stéphane Hamel, Immeria

Practitioners Ed Wu, Dell Peter Sanborn, Microsoft Rachel Scotto, Sony Pictures

Vendors Matthew Langie, Omniture Alex Yoder, WebTrends

A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill the expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.

Take time to learn about the candidates by reviewing the Candidate Profiles posted on the member pages.

• Consulting Nominees
• Practitioner Nominees
• Vendor Nominees

The election will be conducted via electronic ballot beginning Friday, March 27 and will be open through April 10, 2009. All members in good standing will be sent a link to the ballot via email on March 27.

Election Process
Director Position Description

I have always heard people saying that a picture is worth a thousand words; but who care about words? As I once saw in a Hitwise sticker: "Data is the new black". For us, web analysts, a chart can be a life saving experience, it can divide the line between success and failure, it can make our lives happier :-)

In order to bridge the gap between industry research and the research conducted within the academic communities, the WAA Research Committee has secured access to online journals that may be of interest to many of our members.  Subscriptions have been obtained to:

• Journal of Advertising
• Journal of Advertising Research
• Journal of Marketing
• Journal of Marketing Research